Post by pawyel365 on Feb 17, 2024 0:36:45 GMT -6
There is no good or bad advertisement.” The phrase has almost become an expression in Turkish, but another saying stands in front of it: “Advertising can be natural or artificial!” Native advertising , which we often hear about in advertising regardless of medium and platform , focuses on exactly this issue. We have been seeing the native advertising technique, which has become a trend for 3 to 5 years, especially with " influencer marketing ", mostly in the digital marketing world.
So what exactly is native advertising and how is native advertising done? Why Namibia Email List has this method become so important? Is artificial advertising emerging where there is no natural advertising? The answers to all your questions with our definitions and examples are in our article! What is Native Advertising? When we say what is native advertising or, in Turkish translation, native advertising ; This method has become a rising trend with the increase in digital marketing. There are several reasons why this method, which does not feel like an advertisement at first glance, stands out: Banners do not attract as much attention as before, The emergence of software that blocks ads, Ignoring pre roll ads (ads presented before the video to be watched), Decreasing effectiveness of e-mail advertising method.
However, the history of native advertising is not as new as we think. For example, methods such as sponsoring content in newspapers and magazines and page wrapping are important examples of native advertising in traditional media. However, regardless of traditional or digital medium; The primary purpose of native advertising does not change: to avoid the perception that an ad is being presented to the target audience and to literally "dress" the ad with the content. The most important thing here is; that we should not stray away from the naturalness that gives its name to the concept. Native advertising does not require you to step out of your current experience. This is the crux of the matter! At this point, sponsoring entertaining and informative content and informative branded content are among the native advertising features .
So what exactly is native advertising and how is native advertising done? Why Namibia Email List has this method become so important? Is artificial advertising emerging where there is no natural advertising? The answers to all your questions with our definitions and examples are in our article! What is Native Advertising? When we say what is native advertising or, in Turkish translation, native advertising ; This method has become a rising trend with the increase in digital marketing. There are several reasons why this method, which does not feel like an advertisement at first glance, stands out: Banners do not attract as much attention as before, The emergence of software that blocks ads, Ignoring pre roll ads (ads presented before the video to be watched), Decreasing effectiveness of e-mail advertising method.
However, the history of native advertising is not as new as we think. For example, methods such as sponsoring content in newspapers and magazines and page wrapping are important examples of native advertising in traditional media. However, regardless of traditional or digital medium; The primary purpose of native advertising does not change: to avoid the perception that an ad is being presented to the target audience and to literally "dress" the ad with the content. The most important thing here is; that we should not stray away from the naturalness that gives its name to the concept. Native advertising does not require you to step out of your current experience. This is the crux of the matter! At this point, sponsoring entertaining and informative content and informative branded content are among the native advertising features .