Post by samueldavidd109 on Feb 19, 2024 23:44:54 GMT -6
Prisa, Godó and Vocento have presented the WeMass trademark , developed by the three publishers with the aim of providing a programmatic sales platform. "We come together to provide a quality product and a market share different from that of the media," explained Plácido Balmaseda, who will direct the programmatic marketplace that has been announced since last year . "We want the union of the media in a closed, secure and anti-fraud environment ," he continues, referring to his "last name MASS", the acronym for Media Audience Safe Solution. The expected launch date for the new company will be next month. The link between these three large groups supposes, as they have emphasized, the union of their entire media umbrella, among which are ABC, Cinco Días, El País and La Vanguardia.
In WeMass this quality inventory will be unified and everything will be able to be marketed together and not by headings." Through WeMass they do not market support, but they do market Denmark Telegram Number Data qualified audiences from all the media they serve. "We are going to work with technologies that allow us to provide a differential product," says the director. Thanks to what each group contributes, the combined sum of audiences reaches the impressive figure of 94% in Spain . "New means will be added to help us reach 100%," he says. WeMass will assess that future new publishers joining WeMass provide value based on several points, such as non-duplicated audience, quality inventory and technological capacity. "They will not be open doors to any media that wants to enter, we are going to assess what value they provide so that they are part of the marketplace," explained Balmaseda.
The fundamental basis on which WeMass is created is to provide advertisers with a safe and 100% reliable environment, focusing on the simplicity of the processes. At an international level, they remember that there are several similar products but "they do not exist with such strength and with such a clear link between the means for the project to go ahead." WeMass will make digital inventory available to advertisers that includes display, video, native and rich media campaigns . “The number of interlocutors to create something that can be served is greatly reduced,” he explains, in order to continue increasing its offer of advertising positions based on advertiser demand. On the other hand, WeMass is a project with a self-service vocation in the long tail of customers. "We are clear that our advertisers are large media agencies and clients, but we also have a medium-long-term project to access that long tail of advertisers who need a platform to mount campaigns of all types."
In WeMass this quality inventory will be unified and everything will be able to be marketed together and not by headings." Through WeMass they do not market support, but they do market Denmark Telegram Number Data qualified audiences from all the media they serve. "We are going to work with technologies that allow us to provide a differential product," says the director. Thanks to what each group contributes, the combined sum of audiences reaches the impressive figure of 94% in Spain . "New means will be added to help us reach 100%," he says. WeMass will assess that future new publishers joining WeMass provide value based on several points, such as non-duplicated audience, quality inventory and technological capacity. "They will not be open doors to any media that wants to enter, we are going to assess what value they provide so that they are part of the marketplace," explained Balmaseda.
The fundamental basis on which WeMass is created is to provide advertisers with a safe and 100% reliable environment, focusing on the simplicity of the processes. At an international level, they remember that there are several similar products but "they do not exist with such strength and with such a clear link between the means for the project to go ahead." WeMass will make digital inventory available to advertisers that includes display, video, native and rich media campaigns . “The number of interlocutors to create something that can be served is greatly reduced,” he explains, in order to continue increasing its offer of advertising positions based on advertiser demand. On the other hand, WeMass is a project with a self-service vocation in the long tail of customers. "We are clear that our advertisers are large media agencies and clients, but we also have a medium-long-term project to access that long tail of advertisers who need a platform to mount campaigns of all types."